Effective Ways to Improve Your Local SEO

Want to outrank your local business competitor or gain visibility for the business it deserves? Coming with an efficient strategy for local SEO and implementing it effectively is important for better ranking, reputation management and customer attraction.

To help you unveil the best out of local SEO, we have compiled a list of strategies that helps you stay relevant for the potential customers.

In this guide, we will walk through some of the essential local SEO strategies and how to get the most out of them.

Optimize website for local SEO:

Make Google aware of all the essential elements of your business- who, where and what you are? Your website page content, title tag, meta tag and header tag should reveal this information to the search engine.

Whether you have a variety of products and services or you have multiple locations to target, try creating a SEO optimised page for each of them. This will help your business, products and services be found for local searches in specific geographical locations.

Ask customers for reviews:

Trust and relevance showcased through customer review on your website and particularly in Google My Business listing is yet another factor that Google considers to rank your website.

To encourage new customers, try getting regular reviews from happy customers through follow up emails or social media interactions. Don’t forget to highlight the positive reviews on your website too.

Add location pages:

If you are a multi-location business targeting audiences in different geographical areas, design a location page. The page presenting the exact name, location, phone number, hours of operation, business description, promotion and reviews should match the information you have provided on Google my business or other directories.

However, avoid duplicating the about us and business description contents across multiple website pages of different locations.

Local citation:

local citation building, finding general business directories and especially listing yourself to google my business, are effective local SEO practice to win online visibility for your website. Coupled with all the useful information about your business- Name, Address, Phone Number, Website link, NAP(+W) listing builds credibility and authority for your website.

With numerous directories out there, the idea is to get your brand name out on as many relevant local sources as you can.

Local link building:

Besides bringing referral traffic for your website and quick indexing of site pages, local link building is important to built Google trust for your business.

Every company looking for local SEO should consider link building to create a good reputation for their business. There are many ways to get backlinks from reputed websites, but one that will always let you win is creating high-quality content.

Create local content:

When you are marketing your business online to the local audience, understanding user intent plays an important role. A good content marketing strategy for local SEO should be to target the right keyword that your leads are looking for online. Meanwhile, it is important to focus on writing more on how your business fits well with the needs of the local customers and market.

Get optimized for mobile:

Users experience is a key factor when we are talking about website success. Given the change in user behaviour picking mobile phones over desktop for general searchers, buy or learn something, Google favours mobile-friendly, fast loading websites over slower websites.

Moreover, making a mobile-friendly website is an essential step for a business hoping to rank higher on search engines.

Why is local SEO so important?

Optimizing your business for local SEO is important, if you are a small and multi-location business that wants to establish yourself in the local market. This strategy is to help you get the most from the best SEO practice.

When implemented successfully, the local SEO will draw your search ranking up and your customers in.